Every year, smoking kills 48,000 people in the United States and over the course of the past two decades, TV commercials and print advertisements have made it clear of the danger that comes from tobacco products.
Effective marketing has taken smoking from being cool to not so cool. Millennials were the first generation to grow up in the anti-tobacco times and that’s why it should come as no surprise that 83% of the “Me Generation” disapprove of smoking cigarettes. However, Millennials and now, Generation Z, have adopted an alternative method to cigarettes that has become the latest fad.