Their lower price is not what it seems.
The old expressions are true that “there’s always a catch,” and “a low price usually equals inferior products or service.” In our business of Benefits Administration, HR, and Payroll software services, new customers come to us for a variety of reasons. The number one reason is frustration with service. We see clients that are just tired of painful and inferior help desk support, and sometimes others have more tenuous and complex system difficulties, and even some face significant compliance penalties.
Getting service is like finding Waldo.
Our competition has become data-processing-centric with service as an afterthought. And while the data processing aspects of the Benefits Administration, HR, and Payroll software services business are vital, I don’t believe that it is reasonable to expect our customers to be experts in our business. We see it as our job to be there to guide our clientele through the process of getting the most of our service and product capabilities. How many times a month or a year do you make a change to a Paid Time Off policy or 401K match algorithm? I’m sure that for you it will not be that often, but, for us, we see these things every day. Our service model encourages our customers to engage us to assist in these types of events for your convenience. In our model, you can help yourself or be helped—either way is fine by us.
Don’t get sold a bill of goods: Implementation, schmimplementation.
We’ve been doing this for many years. Our sales process engages our prospect to include enough information to understand our prospect’s needs. We generally skip the boring PowerPoint®, and limit ourselves to five minutes on “where we came from,”“who we are,” “what we stand for,” and “where we are going.” We spend adequate time justifying the project and defining project success criteria upfront. We follow-up our sales process with a client onboarding team that continues and validates the initial due diligence and works toward the orderly achievement of the defined project success milestones. We do focus on education so our clientele can get the most of our systems and services. And finally our systems and service are flexible and scalable so you are never painted in a corner or outgrow its capabilities.
System conversions are expensive and time consuming—don’t make the wrong choice. Of course it’s nice to see a prospect return to us after few months with our competitor, but I hate the fact that time and money were wasted in the process.
They won’t love you as much as we do.
I know this sounds corny, but it’s true. We bend over backward for our clientele. Your account manager is and will be knowledgeable and accessible because your account manager won’t be overloaded with too many clients—by design. In fact, client retention is a major part of their compensation structure. It is their job to keep you happy and retained. We strive to keep our employees’ interests aligned with our customers.
We are mature, reliable, and user friendly.
This is a business where focus, experience, and maturity counts. Is our competitor really worthy of your business? With many years of singular focus in the Human Capital space, we know this business and can serve your needs in this area. Our systems are state-of-the-art, easy-to-use, and accurate. They work well for thousands of clients all over the USA. We manage all things compliance related in-house—it’s too important to leave to a third-party processor. We are not perfect, and I’d be skeptical of any firm that tells you that they are. We fix our mistakes, stand behind our company, and provide real service guarantees.
This blog was written by Rich Cangemi, CEO at PeopleGuru™. This post may not be copied or published without permission.