Millennials have been the main focus point for the past few years, but now, there’s a new generation ready to take the spotlight.
Generation Z is comprised of individuals born between 1995 and 2010. This generation accounts for 25.9% of the U.S. population and contributes $44 billion to the American economy.
2017 marked the first full year that Gen Z settled into the workplace. Although there are many similarities between Gen Z and their predecessors, the Millennials, it's critical for leaders to understand the unique characteristics of this generation.