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5 Ways to Use Video to Improve Employee Engagement

Posted by Guest Post on Feb 3, 2022 9:00:00 AM

interactive and engaged employees

Video can be an incredibly powerful tool for improving employee engagement. It can help you communicate your company's vision and values, and showcase the culture of your workplace. In addition, video can be used to engage employees in training and development programs, and as a way to celebrate successes and recognize employees for their contributions. By using video to improve employee engagement, you can create a more effective and productive workplace culture. In this article, we will discuss how you can use video to improve employee engagement in your business!

1. Show videos of company culture and values.

One of the best ways to use video to engage employees is by showcasing the company culture and values. This can be done by creating short videos that explain what the company stands for and what its goals are. Employees will appreciate being able to see and understand the company's values, and this can help them feel more connected to the organization. In addition, videos about company culture can help new employees quickly learn about the workplace and get up to speed on what is expected of them.

When creating company-wide announcements, it is important to keep in mind the following tips:
  • Keep your videos concise – around two minutes or less.
  •  Make sure your videos are easy to understand, and that all employees can access them. This can be achieved by converting your videos into different file types.
  • Utilize a variety of communication methods (e.g., email, intranet) to ensure that all employees have access to the video content.
To create an effective company-wide announcement video, you will need to:
  • Plan out what you want to say before filming begins. This will help ensure that your message is clear and concise.
  •  Film in an environment that represents your company's culture and values. This will help convey your company's message to employees in an authentic way.
  • Use a variety of communication methods (e.g., email, intranet) to ensure that all employees have access to the video content.

2. Share snippets of team meetings or brainstorming sessions.

What is it like to work at your company? Sharing snippets of company meetings, group brainstorming sessions, and other non-work related videos can spark conversations among employees about what it's like to be part of the organization. These videos will provide a better sense of what it means to work for your company, which helps employees feel more connected, involved, and inspired.

3. Post interviews with employees or customers.

recording employees

Video is a great way to capture the voices of your staff members and customers. It is an effective way to see your company from the perspective of those who work there and those who use your products or services. These videos can be used for a variety of purposes, such as to share perspectives from employees on what it's been like building a company from scratch, or how they feel about their customer service experience. You can post these videos to social media channels, including YouTube and Facebook so that everyone in the organization has access to them.

4. Create short training videos on new policies or procedures. 

To engage employees in training and development, it is helpful to provide quick, concise training videos that explain how a new policy or procedure should be carried out. For example, you might film a short video that explains what the "no food or drink" rule means and how it applies to different areas of the workplace. These videos will help employees better understand the company's rules and guidelines so they feel more engaged in their work. There are a variety of ways in which you can use video for training, including:

  • Delivering new employee orientation training
  • Training employees on specific procedures or tasks
  • Teaching employees about the company's culture and values
  • Training employees on how to use new software or technology

5. Record Team-building activites or motivational speeches.

Another great way to use video to improve employee engagement is by recording team-building activities or motivational speeches. This can help employees feel more connected to one another and inspired to work together towards common goals. Team-building videos can also be used to celebrate successes and recognize employees for their contributions. By using video to improve employee engagement, you can create a more effective and productive workplace culture.

The following points will focus on how to create engaging employee engagement videos:

  •  Go for short videos

A two-minute video seems manageable enough for people to watch it from start to finish. Research has shown that many consumers do not want to sit in front of their computers watching long videos unless there is something special about them (such as product demonstrations). Since most employees are too busy to sit through long videos, keep the video length down to two minutes or less.

  • Create a story with an unfolding plot


Employees love stories that are set in the office. Such stories do not need Hollywood-style production values; think of something along the lines of "Office Space" (1999). Instead of recounting boring incidents from years ago, focus on more recent events. Apart from being engaging, these videos have the added benefit of being useful for future planning purposes, especially if employees were involved in making them.

  • Highlight employee success stories

If there was ever a time when employees needed their leadership's support, it is now. Even though organizations should take every opportunity to celebrate their successes, it is much easier when leaders are on board. As such, one idea would be to have an interview with the person who was successful in their recent endeavor. This way, employees will see that there are many opportunities for career growth within the organization.

  • Use humor
Employees love a good laugh just as much as anybody else does. At the very least, this should lighten up the mood of your audience and make them remember how enjoyable work can be if they are allowed to relax every once in a while. If you do not want to go overboard with jokes because people might not get it, use parody videos instead (such as the "Gangnam Style" employee engagement video). The point is to keep things interesting without being offensive to anyone.

  • Consider the voice-over carefully

It is not enough for employees to simply watch a video; they need to hear what their leader has to say as well. This is especially important when it comes to any formal statements (such as company values or goals). If possible, use more than one person in the voice-over so that the audience feels like they are being addressed by different personalities. Remember that consistency is key if you want your videos to be impactful.

In summary, video can be an incredibly powerful tool for improving employee engagement. It can help you communicate your company's vision and values, and showcase the culture of your workplace. In addition, video can be used to engage employees in training and development programs, and as a way to celebrate successes and recognize employees for their contributions. By using video to improve employee engagement, you can create a more effective and productive workplace culture!

Rachelle

This guest blog post was written by Rachelle Ann Raymaro and may not be copied or published without PeopleGuru's express written consent. Rachelle is a PR Outreach Specialist at VEED.IO. In her free time, she enjoys watching movies and eating her favorite snack.


Topics: Leadership, Uncategorized, Technology

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