Millennials have been the main focus point for the past few years, but now, there’s a new generation ready to take the spotlight.
Generation Z is comprised of individuals born between 1995 and 2010. This generation accounts for 25.9% of the U.S. population and contributes $44 billion to the American economy.
2017 marked the first full year that Gen Z settled into the workplace. Although there are many similarities between Gen Z and their predecessors, the Millennials, it's critical for leaders to understand the unique characteristics of this generation.
This blog was written by Ally Edwards, Marketing Guru at PeopleGuru. This post may not be copied or published without PeopleGuru's express written permission.