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The Next Generation: Generation Z

Posted by Allyson Edwards on Jun 8, 2017 9:46:06 AM

Millennials have been the main focus point for the past few years, but now, there’s a new generation ready to take the spotlight.

Generation Z is comprised of individuals born between 1995 and 2010. This generation accounts for 25.9% of the U.S. population and contributes $44 billion to the American economy.

2017 marks the first full year that Gen Z will settle into the workplace. Although there are many similarities between Gen Z and their predecessors, the Millennials, it's critical for leaders to understand the unique characteristics of this generation. 

Gen Z

This blog was written by Ally Edwards, Marketing Guru at PeopleGuru. This post may not be copied or published without permission.

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